Crystal Grandison

New York, NY
crystalgrandison (at) gmail (dot) com

Professional Summary

Energetic professional with intense experience leading and managing functions with strong emphasis on product design and in developing business markets in social-media and online education fields. Experience includes:

• Product Design
• Project Management
• Web Analytics
• Client Relationship Management tool (Salesforce)
• Business Development
• Assisting developers and designers thru various projects
• SEO and SEM
• Requirements Development
• Creating and Managing Online Campaigns
• Writing Product Requirements
• Deep knowledge of social media

Professional Experience

Product Analyst/ Social Media Managing Editor/Marketing Outreach *Freelance
2tor, Inc. New York, NY | November 2009- Present
    • Gathered business requirements, wrote functional requirements and closely worked with Tech department to test and implement changes to website or fix possible bugs.
    • Closely monitored all leads sent to sales department to ensure proper follow up.
    • Oversaw company’s facebook and Twitter presence, which includes updating content for all departments, mini-sites as well as corporate social presence.
    • Created and implemented unique marketing campaigns, resulting in increased audience engagement, traffic, and list-building
    • Utilized Salesforce CRM, Google Apps, Google Analytics as well as popular social tools to create an efficient workflow and increase company’s performance.
    • Organized marketing outreach
    • Managed variety of research projects
    • Created monthly reports using Saleforce, Google Analytics and Microsoft Excel
    • Determine the best practices for search engine optimization and marketing to return higher conversion of leads per month
    • Assited with Student support
Desk Assistant / Tape Operator *Per Diem
WCBS 880 AM News Radio, New York, NY | May 2008- Present
  • Responsible for supervising and coordinating the news gathering process, researching, verifying and bringing breaking stories to air.
  • Originates ideas for news stories
  • Audio Editing Wiz
  • Conducts and edits audio interviews for current news stories
  • Assisted with production and broadcast for Election 2008

News Director/ Promotions Director
WSOE 89.3 FM, Elon University, NC | January 2006-May 2008
    • Managed a news team of writers, producers, and reporters
    • Developed a news format from scratch to inform the university of local events and stories for live broadcasts
    • Hosted and organized weekly community events in efforts to market the radio station
    • Promoted the station’s image, programs and activities on and off campus through fund raising, campaigns, and promotions
      Elon Ambassador
      Office of Institutional Advancement, Elon University, NC | February 2005- May 2008
      • Liaison between students and alumni, administrators, parents, and friends of the University
      • Planned and hosted special events including Homecoming, Convocation, and Key Note Speakers such as General Colin Powell, Colonel Buzz Aldrin, Former Secretary of the State Madeleine Albright
      • Served as Recruitment Chair which handled all enrollment and promotion for the Ambassador program
      Internal Marketing Director
      Elonthon Dance Marathon, Elon University, NC | September 2005- April 2006
      • Arranged daily events to promote marathon and increased registration by 50%
      • Achieved local sponsorships for The Children’s Miracle Network and Duke’s Children Hospital through promotional folders and press releases
      • Handled the organization of the event, increased involvement of families and raised over $141,000


      William Randolph Hearst Foundation Journalism Award -finished in the top 20 for Radio News Feature (2008)

      Skills / Other Work

      Computer Skills-

      Web-based CMS

      • WordPress and other Content Management Systems
      • Google Docs for collaborative editing

      Marketing Analytics

      • Salesforce
      • Google Analytics


      • Microsoft Office Suite
      • EZ News Software
      • Vortal Intertech Media
      • Burli
      • QuickBooks


      • Final Cut Pro
      • Adobe Photoshop
      • Dreamweaver
      • Pro Tools
      • Garage Band
      • Sales Force

      Other Interesting Experiences

      Study Abroad: Israel, Greece, Austria
      Currently a dance teacher and performer.
      Emceed for Making Strides Against Breast Cancer Walk 2009, Central Park, NY


      Bachelor of Arts, Elon University, Elon, NC May 2008
      Major: Communications- Broadcast /Journalism Concentration and Dance             Minor: Sociology

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